Bonk Juice – Brand Development and Identity

About

Bonk Juice is a refreshing and delicious juice company that offers a variety of fruit flavors to tantalize your taste buds. With three delicious flavors including mango, berries, and kiwi, Bonk Juice provides a perfect blend of fruity sweetness and tanginess. Each flavor is carefully crafted to offer a unique taste experience that will leave you feeling satisfied and refreshed. Whether you are looking for a fruity pick-me-up or a refreshing thirst quencher, Bonk Juice is the perfect choice.

Brand Development

The brand development process for this project began with defining the brand’s core message and value proposition. What is the brand about and how does it stand out from the competition? Then, a brainstorming session was conducted to generate words that capture the essence of the brand, and one word was selected as the primary descriptor. Next, a mindmapping technique was used to come up with potential brand names based on the chosen word. Finally, historical and contemporary references were collected to inspire the visual identity of the brand.

Logo Design

 The first step in the logo design process was to explore different shapes and forms that could convey the brand’s personality and appeal to the target audience. The next step was to select a font that have rounded edges, organic form, and fun styles to create a friendly and playful impression. The final step was to add some visual elements that enhanced the word mark and communicated the logo as a juice/beverage brand. These elements included splashes, squiggly lines, leaves, fruit tips, and other organic forms that added some dynamism to the logo. 

Colors

The brand’s main color palette consists of White, Midnite Black, and Yolk yellow. In addition to the main brand colors, each flavor within the product line is assigned a primary color. The berries flavor is represented by cherry red, the kiwi flavor by raw green, and the mango flavor by yolk yellow. When showcasing a specific flavor, the corresponding primary color is utilized alongside the main brand colors of midnite black and white.

The decision to primarily use black and white as the brand colors was intentional, as it allows the flavor colors to stand out prominently on their own, supported by the primary brand colors. These colors also provide excellent contrast and harmonize well with one another, contributing to a visually appealing and cohesive brand image.

ModulaR Logo System

The logo was thoughtfully designed to accommodate variations based on different flavors. Each flavor was assigned a unique symbol, enhancing their prominence within the branding. For example, the logo incorporated a small berry icon and changed to cherry red for the berries flavor, an inside view icon of a kiwi and raw green color for the kiwi flavor, and an icon of a mango with a leaf and yolk yellow color for the mango flavor. This approach allowed the corresponding flavor’s logo to be used in imagery and graphics associated with that specific flavor, while the original logo represented the overall brand or multiple flavors. This modular system created an intuitive and engaging brand identity.

Typeface

In this branding project, three distinct typefaces were utilized. Watermelon by Hanna Bie, a bold and round typeface, was chosen for the logo and pattern text, adding a playful and organic touch to the brand. Fredoka by Milena Brandao was selected for headlines and large text to create a clear differentiation between reading text and brand imagery. Its round and bold characteristics seamlessly integrated with the brand’s overall aesthetic. Lastly, Poppins by ITF was employed for paragraphs and small text due to its legibility and harmonious compatibility with the other two typefaces. Together, these typefaces contributed to a cohesive and engaging brand identity.

Pattern

A custom pattern played a significant role in establishing the brand identity. The pattern consisted of the names of the flavors, strategically arranged in diagonal lines, adding a unique and dynamic element to the overall design. This text-based pattern not only contributed to the brand’s distinctiveness but also provided a visually engaging experience. Additionally, alongside the main pattern featuring all flavor names, each individual flavor had its own pattern, showcasing only its name and primary color. This approach ensured that each flavor had its dedicated visual representation while maintaining a cohesive and unified brand identity.

Packaging

A key differentiating factor of this juice brand was its use of 12 oz cans instead of traditional bottles or tetra packs. The packaging design incorporated the distinctive color, pattern, and logo associated with each flavor. Alongside these branding elements, all necessary information required for a beverage product was included on the cans. This approach ensured that each flavor was visually represented through its corresponding color, pattern, and logo, while also providing essential product details for consumers. The use of cans as the packaging medium further enhanced the brand’s unique positioning in the market.